China Cultural Centre (Singapore) Coffee Table Book
Client:China Cultural Centre (Singapore)
Adapted from a quote from Lao Zi, the title of the book 三生萬物 is a clever wordplay on the numeric “3” which marks the 3rd anniversary of the China Cultural Centre (Singapore). It showcases over 800 multi-disciplinary programmes conducted over the 3 years and captures the essence of the Chinese culture.
The concept centred on a famous line in Chinese philosophy. The purpose was to draw a connection to the rich ancient Chinese culture and convey information on the centre in a digestible manner.
道生一，一生二，二生三，三生萬物。萬物負陰而抱陽，沖氣以為和。translates to “the beginning of a path, where one begets one (reason for being), one begets two (yin and yang), two begets three (heaven, earth and man), three breathes life to the entire universe; the entire universe embraces the males and females and they all live and breathe harmoniously together.”
The content architecture was organised by programme type and name, and further arranged chronologically for easy reading. Each chapter was closed off with a concluding page with insights and perspectives as “food for thought” for the readers.
A myriad of rainbow colours on the open spine binding and through the rainbow foil stamping of the wheat motifs communicate the effervescence of the centre’s programmes. The contents are so rich with energy that they “seep” from the contents onto the spine and cover.
The wheat motif on the cover symbolises the harvests at this anniversary milestone and continuous growth of the centre. It was adapted from the feature elements on the actual facade of the centre’s building.
The book is a symbol of growth and the abundance of life associated with the rich cultural programmes organised by the China Cultural Centre (Singapore). It signifies the promise of more good things to come through the friendship between Singapore and China and enhances Singaporeans’ understanding of the Chinese way of life and appreciation for a culture different.
A book of such importance deserves an event to commemorate it. So on November 3, 2018, China Cultural Centre in Singapore celebrated its 3rd anniversary and also used the event to launch the book. Attended by the who’s who of the Chinese community in Singapore, it was graced by the Guest-of-Honour Ms Sim Ann, Senior Minister of State, Ministry of Communications and Information and Ministry of Culture, Community and Youth and a host of VIPs. Lending pomp and pageantry to the occasion was the Beijing Symphony Orchestra. A fitting tribute to a very special event.