Konica Minolta Business Solutions Asia

Konica Minolta Singapore wanted to create a pack WhatsApp stickers for Chinese New Year greetings in the Year of the Tiger.

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We proposed options to make the stickers more localised, include dialect greetings, and elements of how CNY is celebrated in Singapore (Lion Dance, Mahjong, Ang Baos, etc.).

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Featuring a Japanese anime-inspired style mascot. With typical big head大头, cute expressions and sparkly eyes. For stronger brand association, we also incorporated Konica Minolta's blue as the background to anchor the stickers.

Chinese New Year with Kichi 2022